| Directed by | Pawan Kumar |
|---|---|
| Written by | Pawan Kumar |
| Starring | Fahadh Faasil Roshan Mathew Aparna Balamurali |
| Cinematography | Preetha Jayaraman |
| Edited by | Suresh Arumugam |
| Music by | Poornachandra Tejaswi |
| Production company | Hombale Films |
Gist of the Story
Avinash wants to leave his marketing position at a prestigious tobacco firm, but doing so has consequences
Detailed Plot
The focal point of the narrative is the market-leading manufacturer of cigarettes, TTE. Sid (Roshan Mathew), the company’s managing director, appoints Avinash (Fahad Faasil) to lead marketing. With its Karnataka setting, “Avinash” significantly boosts cigarette sales. Following Avinash’s arrival, the company creates the “Likes” brand, which targets young people, as well as electronic cigarettes for people trying to stop smoking. Because to Avinash’s clever marketing strategies, revenues have increased by double. Avinash and his wife Dia are abducted and left in the middle of nowhere with a ticking bomb inside one of them only hours after Avinash announced his resignation as the marketing director of a major cigarette firm. They have to obey their kidnapper’s directions before time runs out while also figuring out how they got into this situation. The key to releasing them may lie in Avinash’s employment. The main plot of the film is how he ends up being targeted by both outsiders and insiders of the corporation after turning into the company’s rival.
Artistes’ Performances
Roshan and Fahadh both provide great performances, showcasing their talent both separately and in sequences together. In the flashback scenes where we see the character’s marketing prowess and shrewdness, Fahadh Faasil is faultless with his trademark charm. The beats in Avinash’s performance as he starts to fear are predictable, yet they work. Aparna Balamurali does a lacklustre performance. The plot rapidly grew tedious and annoying as it progressed. Roshan Mathew did a wonderful job portraying the calm and unapologetic Sidharth. Vineeth’s role as Praveen is significant. He is too good as a rapacious businessperson. Although they don’t exactly have a standout moment, Anu Mohan, and Achyuth Kumar execute their tiny parts nicely.
Direction / Technical Side
Pawan, who is well-known for his highly lauded work “Lucia,” among other works, excels in holding the audience’s attention by telling his tale non-linearly. Despite the movie’s best efforts, “Dhoomam,” which has a clear beginning, tends to lose its direction as it goes along. When the present in Dhoomam becomes engaging, the flashbacks stray into territory that doesn’t reveal anything shocking, and when Avinash’s past becomes compelling and the protagonist develops a conscience, their current situation slows down to the point where it doesn’t quite have the desired impact. Any spark that Dhoomam may have had is extinguished by the emotional sequences between its protagonists. The second half of the movie has a slight predictability, which is not really good for a crime thriller. Even yet, the movie still has its moments and is highly subtle. The well-known Kannada artist Poornachandra Tejaswi’s music is excellent. Preeta Jayaraman’s cinematography fits the scene well.
Verdict; Dhoomam aims to expose the negative aspects of big tobacco, including its promotion of smoking for sales. However, the movie’s lengthy and overly focused-narrative fails to effectively convey its message. Even Fahadh Can’t Save this weak script!